About
Built by someone who buys leads for a living
FormHouse exists because the tools we used taxed us for growing and told us nothing about the leads they collected.
FormHouse is built by GasDigital Ltd, a UK-based lead-generation operator. We ran intake forms for our own campaigns on the usual tools — and watched our bill grow every time a campaign worked, while the responses arrived as an unsorted pile we still had to qualify by hand.
So we built the tool we wanted: unlimited responses on every plan — because charging per submission punishes success — and AI lead scoring built in, so every response arrives with a 0–100 score and a plain-English rationale before it hits your inbox.
We host in the EU (Hetzner, Germany), run cookie-free analytics by default, never train AI models on your data, and keep pricing flat and published. No response tax, no seat tax, no feature paywalls for the basics.
Principles
What we optimize for
No response tax
Unlimited responses on every tier, including Free. Growth should never raise your bill.
Leads, not just data
Scoring, summaries, and funnel analytics are the product — not an afterthought export to a spreadsheet.
Privacy by default
EU hosting, cookie-free analytics, per-form retention controls, and full data export any time.