Use case
Forms that qualify their own leads
Every submission is scored 0–100 by AI, summarized in one line, and routed to your CRM or Slack — so your sales team acts on the right leads first.
Score, don't just collect
Most form builders stop at data collection. FormHouse adds an AI scoring layer: define what makes a good lead in plain English, and every submission gets a 0–100 score with a rationale before it reaches your inbox.
Unlimited responses, flat pricing
Per-response pricing punishes successful ad campaigns — the more you spend on ads, the more your form tool charges you. FormHouse has no response caps on any plan, so your cost stays predictable regardless of volume.
Route leads automatically
Send high-scoring leads to Slack for instant follow-up, push all submissions to Google Sheets, or trigger webhooks to your CRM. Conditional logic can branch respondents to different thank-you pages or follow-up questions based on their answers.
How to build this in FormHouse
- Pick a lead generation forms template (or generate one with AI from a short prompt).
- Customise questions, theme, and conditional logic for your audience.
- Optional: enable AI scoring, connect Sheets/Slack/Zapier, or add PayPal payments.
- Publish the form and share the link, or embed it on your site.
Templates for this use case
Quote Request
Capture project details, calculate an instant estimate, and take a deposit — built for service businesses.
Home Renovation Quote
Capture renovation scope and budget before you quote a job.
Web Design Project Inquiry
Scope a web design project and qualify budget before the first call.
Real Estate Buyer Inquiry
Qualify property buyers by budget, area, and timeline.
Agency Discovery Call
Book a discovery call and pre-qualify the prospect's budget and needs.
Lead Qualification Quiz
Ask the essentials before a sales conversation and route stronger-fit prospects.
Contact Form
A clean contact form for enquiries, referrals, and general inbound messages.
Waitlist Form
Build a product or launch waitlist and capture intent signals before you ship.
Related features & integrations
FAQ
- What is a lead generation form?
- Every submission is scored 0–100 by AI, summarized in one line, and routed to your CRM or Slack — so your sales team acts on the right leads first. FormHouse includes templates, conditional logic, and optional AI scoring so you act on submissions faster.
- Why use FormHouse for lead generation forms?
- Unlimited responses on fair use, one-question-at-a-time UX, AI lead scoring and summaries, EU-hosted privacy posture, and flat pricing that does not punish successful campaigns.
- Can I start from a free template?
- Yes. Open the templates linked on this page, preview the live form, customise branding and questions, then publish or embed. AI form generation is also available if you prefer a blank start from a prompt.
- Are responses limited on the free plan?
- No. FormHouse does not meter responses on any plan under fair use. AI generation and scoring have monthly allowances that scale on Pro and Agency.
- Can I embed these forms on my website?
- Yes — inline, popup, slider, or full-page hosted links. Platform guides cover WordPress, Webflow, Framer, Squarespace, Shopify, Notion, Wix, and more under /embed.