Blog

Notes on forms, leads, and building in public

10 July 2026

Typeform pricing explained (2026)

What Typeform actually charges once you factor in response caps — and where the real costs hide.

11 July 2026

Per-response pricing is a lead tax

If your form tool charges per response, your marketing team is being penalized for doing their job well.

12 July 2026

A practical guide to form conversion

The handful of changes that move the needle most on form completion rate.

13 July 2026

A plain-English guide to GDPR for forms

What GDPR actually requires of the forms you publish — without the legalese.

14 July 2026

Build in public #1: why we’re building FormHouse

The problem we kept running into with every other form tool, and why we decided to build our own.

22 July 2026

12 free lead generation form templates (2026)

Ready-to-use lead gen form templates for quotes, waitlists, discovery calls, and more — plus how to score leads with AI.

22 July 2026

10 free event registration form templates

Event registration, RSVP, webinar, workshop, and open-house form templates — free to use with unlimited responses.

22 July 2026

Free order form templates and how to take orders online

How to create an online order form for products and services — with free templates, payment options, and automation tips.

22 July 2026

How to add conditional logic to a form

A practical guide to form conditional logic: show/hide questions, branch paths, and keep multi-step forms short.

22 July 2026

How to build a booking form with payment

Collect bookings and deposits in one form — appointment requests, service packages, and PayPal checkout tips.

22 July 2026

10 free customer feedback form templates

CSAT, NPS, product feedback, testimonials, and cancellation surveys — free templates with higher completion UX.

22 July 2026

8 free client intake form templates

Client onboarding and intake form templates for agencies, coaches, clinics, and freelancers — free to customise.

22 July 2026

Best free form builders in 2026 (honest comparison)

How free tiers compare across Typeform, Tally, Youform, Jotform, Google Forms, and FormHouse — responses, branding, and AI.

22 July 2026

How to embed a form on your website

Inline, popup, and slider embeds for WordPress, Webflow, Framer, Shopify, and more — with copy-paste snippets.

22 July 2026

AI lead scoring explained (for form submissions)

What AI lead scoring is, how FormHouse scores 0–100 from your rubric, and when it beats manual triage.

23 July 2026

7 free lead generation form templates (with live demos)

Copy-ready lead gen form templates for agencies, coaches, and local services — live demos, AI scoring, unlimited responses.

23 July 2026

6 free registration form templates for events and courses

Event, course, and vendor registration form templates with conditional questions, payments, and embed guides.

23 July 2026

5 free feedback and survey form templates

Customer feedback, CSAT, NPS-style, and product research templates — free to use with live demos on FormHouse.

23 July 2026

6 free order form templates (checkout without a full store)

Order, merch, pre-order, and product request form templates — free live demos with optional payment steps.

23 July 2026

5 free client intake form templates for agencies and freelancers

Discovery, onboarding, and project brief intake templates so you start every engagement with structured answers.

23 July 2026

5 free quiz form templates for lead magnets and fit checks

Lead qualification, maturity, service-fit, and travel quiz templates — free live demos on FormHouse.

23 July 2026

Free waitlist and RSVP form templates

Product waitlists, launch lists, party and event RSVPs — free templates with logic for guest counts and intent.