Blog
Notes on forms, leads, and building in public
10 July 2026
Typeform pricing explained (2026)
What Typeform actually charges once you factor in response caps — and where the real costs hide.
11 July 2026
Per-response pricing is a lead tax
If your form tool charges per response, your marketing team is being penalized for doing their job well.
12 July 2026
A practical guide to form conversion
The handful of changes that move the needle most on form completion rate.
13 July 2026
A plain-English guide to GDPR for forms
What GDPR actually requires of the forms you publish — without the legalese.
14 July 2026
Build in public #1: why we’re building FormHouse
The problem we kept running into with every other form tool, and why we decided to build our own.
22 July 2026
12 free lead generation form templates (2026)
Ready-to-use lead gen form templates for quotes, waitlists, discovery calls, and more — plus how to score leads with AI.
22 July 2026
10 free event registration form templates
Event registration, RSVP, webinar, workshop, and open-house form templates — free to use with unlimited responses.
22 July 2026
Free order form templates and how to take orders online
How to create an online order form for products and services — with free templates, payment options, and automation tips.
22 July 2026
How to add conditional logic to a form
A practical guide to form conditional logic: show/hide questions, branch paths, and keep multi-step forms short.
22 July 2026
How to build a booking form with payment
Collect bookings and deposits in one form — appointment requests, service packages, and PayPal checkout tips.
22 July 2026
10 free customer feedback form templates
CSAT, NPS, product feedback, testimonials, and cancellation surveys — free templates with higher completion UX.
22 July 2026
8 free client intake form templates
Client onboarding and intake form templates for agencies, coaches, clinics, and freelancers — free to customise.
22 July 2026
Best free form builders in 2026 (honest comparison)
How free tiers compare across Typeform, Tally, Youform, Jotform, Google Forms, and FormHouse — responses, branding, and AI.
22 July 2026
How to embed a form on your website
Inline, popup, and slider embeds for WordPress, Webflow, Framer, Shopify, and more — with copy-paste snippets.
22 July 2026
AI lead scoring explained (for form submissions)
What AI lead scoring is, how FormHouse scores 0–100 from your rubric, and when it beats manual triage.