AI lead scoring explained (for form submissions)

AI lead scoring turns form answers into a priority signal so sales does not treat every submission equally.

How it works in FormHouse

You write a plain-English rubric (ideal budget, timeline, company size, intent). On submit, the model returns a 0–100 score and short rationale stored with the submission.

When it helps

High inbound volume, mixed quality traffic from ads, and teams without a full marketing automation stack.

What it is not

Not a substitute for CRM lead scoring models with historical conversion data — it is a fast first pass on form answers.

Try it

See /features/lead-scoring, /use-cases/lead-generation, and the Lead Qualification Quiz template.