5 free quiz form templates for lead magnets and fit checks

Quizzes outperform static get-the-PDF boxes when every answer teaches you something about the lead. Use conversational quiz templates so mobile completion stays high.

Lead qualification quiz

The lead qualification quiz asks budget, timeline, and intent — then AI scoring ranks who sales should call first.

Marketing maturity quiz

Great for agencies: marketing maturity quiz maps gaps and creates a natural follow-up offer.

Service fit quiz

The service fit quiz filters tire-kickers before a discovery call. Browse more under quiz templates.

Travel and product recommendation quizzes

See travel planning quiz and the quiz builder product page for branching recommendation flows.

Personality-style lead magnets

Keep result categories few (3–5). Capture email at the end, not the first screen, unless the offer is strong enough to gate earlier.

Build your own

Start from a template or the AI form generator. Flat pricing means viral quiz traffic does not raise your bill mid-campaign.