Google Forms alternative

A Google Forms alternative built for lead generation, not just data collection

Google Forms is free and familiar — but it has no conditional logic depth, no payments, no lead scoring, and no branding control. FormHouse gives you all of that plus AI.

FormHouseGoogle Forms
PriceFree tier + paid plansFree
Conditional logicFull visibility/branching/calculation logicBasic section-skip only
AI lead scoringIncludedNot offered
Custom branding/themeFull theme systemMinimal
Payments in-formPayPal, 0% feeNot offered

Source: https://www.google.com/forms/about/ (publicly known: free, no paid tier) · Verified 14 July 2026. Pricing and limits change — please confirm current figures before relying on this comparison.