Via Zapier / webhooks

Airtable integration

Pipe responses into Airtable bases for lightweight CRM, content ops, or inventory-style workflows — via Zapier today.

What you can do

Connect FormHouse forms to Airtable so every submission — including optional AI lead scores and summaries — lands where your team already works. Unlimited form responses mean automations keep running when campaigns take off.

Setup

  1. Prepare an Airtable base and table
  2. Create a Zap: FormHouse → Airtable “Create Record”
  3. Map answers and score fields to columns
  4. Optional: add Slack notification on high AI scores

Native Airtable is not first-party yet. Today you connect via Zapier, webhooks, or Make — same data payload, honest labelling.