Via Zapier / webhooks
Mailchimp integration
Add newsletter and lead-form subscribers to Mailchimp audiences from FormHouse via Zapier, with tags for source and intent.
What you can do
Connect FormHouse forms to Mailchimp so every submission — including optional AI lead scores and summaries — lands where your team already works. Unlimited form responses mean automations keep running when campaigns take off.
Setup
- Create or choose a Mailchimp audience
- Zapier: FormHouse trigger → Mailchimp “Add/Update Subscriber”
- Map email and merge fields; add a tag like formhouse-lead
- Enable double opt-in in Mailchimp if your region requires it
Native Mailchimp is not first-party yet. Today you connect via Zapier, webhooks, or Make — same data payload, honest labelling.