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FormHouse vs Google Forms

Google Forms is free and ubiquitous, but it’s not built for lead generation — no branding, no logic depth, no scoring.

FormHouseGoogle Forms
PriceFree tier + paid plansFree
Conditional logicFull visibility/branching/calculation logicBasic section-skip only
AI lead scoringIncludedNot offered
Custom branding/themeFull theme systemMinimal
Payments in-formPayPal, 0% feeNot offered

Source: https://www.google.com/forms/about/ (publicly known: free, no paid tier) · Verified 14 July 2026. Pricing and limits change — please confirm current figures before relying on this comparison.