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FormHouse vs Google Forms
Google Forms is free and ubiquitous, but it’s not built for lead generation — no branding, no logic depth, no scoring.
| FormHouse | Google Forms | |
|---|---|---|
| Price | Free tier + paid plans | Free |
| Conditional logic | Full visibility/branching/calculation logic | Basic section-skip only |
| AI lead scoring | Included | Not offered |
| Custom branding/theme | Full theme system | Minimal |
| Payments in-form | PayPal, 0% fee | Not offered |
Source: https://www.google.com/forms/about/ (publicly known: free, no paid tier) · Verified 14 July 2026. Pricing and limits change — please confirm current figures before relying on this comparison.